The Tipping Point, by Malcom Gladwell shows a new way of understanding how change occurs so quickly and unexpectedly without any knowledge of where it came from. Malcom Gladwell goes into such depth as to how ideas and behaviors sometimes increase and disperse as rapidly as infectious diseases. The Tipping point is an "examination of the social epidemics around us," It's "the moment of critical mass, the threshold, the boiling point." After reading this book, people may begin to see the world through a new point of view and take note of the little things and how indeed they can make a big difference.