At the beginning of Malcolm Gladwell's book, he goes over the statistics for people with sexually transmitted diseases. Some readers may think he's very bold in doing so, opening his book with such a rough topic, but i think he did it to capture the reader's attention right off the bat. He did so with off the wall statistics no one would ever think of for how fast sexually transmitted diseases really do spread. In this one section he states that "one man had sexual intercorse with over 1,200 women before he died," infecting over 40 to 50 or more females with diseases such as syphilis and gonorrhea all over the country. Although this is a very rough topic to discuss, Gladwell does it in such a way where it appeals to the readers emotions. When reading, some may feel negativley towards the statistics shown, and some may feel as if it isn't as big of a deal as people make it out to be. Either way, Gladwell gets his readers to stop, and think with emotion about the situation.